Patrick R. Jordan
Random thoughts
Latest Post
Employing Multiple Attribution Models in Online Advertising
I am the proud owner of a Mini Cooper. The likely explanation for how and why I purchased exactly the car I did highlights some of the central problems advertisers face today. We can investigate what leads advertisers to believe certain forms of advertising affect someone like me, as well as if the decisions they [...]
Featured Posts
In the average time it takes this page to load, an auction involving thousands of advertisers could have been executed. Each advertiser would determine a bid from the value they ascribe to displaying an ad on a page like this one for a user like yourself. The auctioneer—typically an ad exchange—ranks the bids based on [...]
Updates
- 2011 TAC/SCM Qualifying Rounds Scores have been posted: http://bit.ly/kdnf89 #
- The TAC/AA 2011 Tournament information page is up. #
- Registered for ACM EC 2011 and Ad Auctions Workshop. #
- Ajay Skekhawat has a nice example of charity in SF: http://blog.hacksr.us/2011/04/24/an-accordion-for-dillard/ #
- The University of Michigan TAC Ad Auctions development team is pleased to announce the release of the source code for the 2009 game. Please visit the software page on the TAC/AA website for more information. Source jars are available for each TAC/AA module as well as the TAC/AA Maven repository. #
- SI REU Summer 2008 students Bongseog Choi, Kemal Eren, and Flavio Kuperman present “A Michigan agent for negotiated exchange in the TAC Market Design Game” at SI North. The presentation is available here. #
- The Michigan Agent for Negotiated eXchange (MANX) places 2nd in the 2008 TAC Market Design game tournament. #
- The University of Michigan’s TAC/SCM agent, Deep Maize, won its first championship in the 2008 tournament. Results of the tournament can be found at the University of Minnesota’s TAC/SCM page. #
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