TAC/AA

This tag is associated with 2 posts

2011 TAC/AA Tournament

By Patrick ⋅ July 3, 2011 ⋅ Post a comment

This year marks the third tournament for the Ad Auctions Game (TAC/AA).  TAC/AA is an eight-player sponsored search advertising scenario, designed to facilitate research on advertiser bidding strategies and provide a platform for auction design. The objective of a competing advertiser is to maximize its accumulated sales profits net of advertising expense, over the course of [...]

TAC/AA 2010 Tournament Results

By Patrick ⋅ May 9, 2011 ⋅ Post a comment

The 2010 tournament for the Trading Agent Competition Ad Auctions game (TAC/AA) has completed. The top three most profitable teams, in order, are TacTex from the University of Texas at Austin, Schlemazl from Brown University, and Mertacor from the Aristotle University of Thessaloniki. Agent Score ($K) TacTex 58.1 Schlemazl 52.9 Mertacor 52.4 MetroClick 52.2 Nanda_AA [...]

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Patrick R. Jordan

Marketplace scientist for Yahoo! Labs.