Patrick R. Jordan
Bidding Agents
2011 TAC/AA Tournament
This year marks the third tournament for the Ad Auctions Game (TAC/AA). TAC/AA is an eight-player sponsored search advertising scenario, designed to facilitate research on advertiser bidding strategies and provide a platform for auction design. The objective of a competing advertiser is to maximize its accumulated sales profits net of advertising expense, over the course of [...]
The Trading Agent Competition and 100ms Economics
In the average time it takes this page to load, an auction involving thousands of advertisers could have been executed. Each advertiser would determine a bid from the value they ascribe to displaying an ad on a page like this one for a user like yourself. The auctioneer—typically an ad exchange—ranks the bids based on [...]
The Bidding War: Trading Agents and the 2009 TAC Ad Auctions Tournament
On Friday, July 31st, SI REU Summer 2009 students Guha Balakrishnan and Ye Wang present “The Bidding War: Trading Agents and the 2009 TAC Ad Auctions Tournament” at SI North. Abstract Sponsored search auctions provide a substantial source of revenue for online publishers, amounting to billions of dollars annually. Given the impact of these online [...]
New Ad Auctions game for the Trading Agent Competition
Since 2000, the Trading Agent Competition (TAC) series of tournaments has spurred researchers to develop improved automated bidding techniques for an array of challenging market domains. We have developed a fourth major game in the TAC series, in the domain of Internet advertising through sponsored search. The TAC Ad Auctions (TAC/AA) game presents a realistic [...]
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